JÄÄ means ice in Finnish. Its the brand that Lula Pubill, designer born in Chile and raised in Barcelona, decides for her first collection in 2011, inspired by the Greenland ice and climate change. For her, “JÄÄ” represents the beginning of her career. After completing her studies at the School of Design Felicidad Duce in Barcelona, and winning the 1st Prize for Best Collection with JÄÄ, she ventures and creates JÄÄ BY LULA. Sophisticated and timeless patterns make up the signature style. The seal of the house is the tulle of Lycra material used in each of its creations and treated gently by hand from workshops in Barcelona.